The Digiactive Guide to Twitter for Activism
By Andreas Jungherr

During late 2007 and early 2008 a new social media service emerged amid great hype from marketers and social media enthusiasts. Twitter (http://twitter.com) has since been adopted by activist groups around the world. If you have heard about this “Twitter thing”, but you do not yet know how and if Twitter relates to you or your organization, please read on. This short guide provides an introduction to Twitter, offers some advice on best practices, and draws on five case studies to demonstrate possible uses of Twitter for political activists.

A Digiactive Introduction to Facebook Activism
By Dan Schultz
Lead Researcher, Digiactive

Activism is an inherently social practice. Movements cannot succeed without good communication and effective collaboration among activists. Just think about whether you would prefer to hand out flyers to a demonstration with a group of friends or by yourself. Working together is not just more enjoyable, it is necessary. Only by mobilizing our collective power and talents can we achieve our goals of social and political change.

The social basis of activism explains why Facebook, an increasingly popular social networking site, is a natural companion for tech-savvy organizers. Because of the site's massive user base and its free tools, Facebook is almost too attractive to pass up. However, the site has its flaws and is not a guarantee of organizing success. This guide is written to provide some insights into what works, what doesn’t work, and how best to use Facebook to advance your movement.

A Guide to Facebook Pages for NGOs, Non-profits, and Civil Society
By Moustafa Ghaddar and Pascale Moussawbah
Social Media Exchange

This guide outlines the functional and strategic differences between the relatively new feature, Facebook Pages, and its older sister element, Groups. We take you through the basics of setting up a page, managing and marketing the page, and adding applications.