Resources
Events
Find your voice with Aswat.
Find your voice with Aswat.
The Aswat team recently had the pleasure of interviewing Imad Bazzi, also know by his Twitter name as TrellaLB. Imad is a Lebanese journalist, blogger, and activist who co-founded the League of Lebanese Bloggers and writes about Lebanese politics and society. His blog, Trella.org, is very popular in Lebanon. Below is the transcript of the interview.
What drove you to become a blogger?
After being arrested so many times during the Syrian occupation era in Lebanon because of articles I wrote, I thought about moving to the blogosphere, which was a growing place to write and communicate and still hide your identity. It later proved to be the most influential form of activism in Lebanon.
What is the blogging scene like in Lebanon?
Blogging in Lebanon for dedicated bloggers is a full-time job. If you do not blog, people start demanding blog posts, they ask you to blog about certain issues in the country, and they even send you info and tips. Blogging in Lebanon is raising public awareness on so many issues, it mobilizes people and engages them in a democratic and "calm" dialogue, away from political tension. Blogging in Lebanon is a serious commitment to readers, as they are starting to rely on many bloggers for unbiased news and commentary on the political and social scene.
Tell us a little bit more about the Lebanese Bloggers' Association that you founded?
The League of Lebanese bloggers – or Lebloggers – is a group of more than 20 bloggers and e-activists from throughout Lebanon. We are dedicated to stirring “the pot” for positive change. One of the first projects we worked on was covering the Lebanese Municipal elections, held this past May. We used Web 2.0 technology to engage citizens and bring live news feeds.
Another very important initiative I have helped to establish is Arab Cyber ACT, which is comprised of a group of activists from around the Arab world. We are dedicated to freedom of speech on the internet, access to information, transparency, accountability, and democracy. We work on building the capacity of Arab activists and providing them with the tools and knowledge needed for their struggle towards change. Our primary tool is social media, because we think this is the best way to start dialogue with youth. We deeply believe that true democratic reform can be achieved through empowering local communities and advocating freedom of speech in our countries through citizen-to-citizen peer media.
How do you think blogging can help make a difference on a political and social level in Lebanon? Considering that Lebanon has such a vibrant civil society already, are you able to make an impact or be heard in the middle of so
much noise?
The mainstream media in Lebanon is completely biased, which is why I think bloggers and civil society organizations are not in a competition. I think they should join forces in raising public awareness. Recently, thanks to a group of prominent and active bloggers, civil society organizations got the message and starting asking for the help of cyber-activists in their projects (Cyberact, for example, is collaborating with Freedom House and other organizations to further link between online and offline activism).
What do you think is the single biggest challenge facing bloggers or digital activists in the MENA region? What is the single biggest opportunity?
The challenges facing bloggers are not always the same across the MENA region. Lebanon, for example, used to be considered a partially free country with a relatively good space for freedom of expression. After 2005, this is not very true anymore, with more than six bloggers arrested and others, including myself, intimidated. Yet, what is common between MENA countries is that bloggers are facing oppressive regimes and oppressive political parties (i.e., in Lebanon, Hezbollah). The biggest opportunity is that the “sound” of cyberspace is heard, the public listens. Cyberspace is now a community mobilizer.
What advice would you give the mainstream activists?
Go online. The space for offline activism is getting tighter.

It’s one the thing to have the right premises and arrive at the wrong conclusion, but it’s another when both the premises and the conclusion are wrong. Historian Efraim Karsh’s recent op-ed in The New York Times, “The Palestinians, Alone,” is a prime example of the latter.
Karsh argues that because Arabs have apparently stopped caring about the Palestinian cause, Palestinians are more likely to realize that they are alone in the struggle and make peace with Israel. Really?
Let’s start with the premise. Karsh’s main piece of evidence for Arab indifference to the Israeli-Palestinian conflict is a recent survey conducted by the Al-Arabiyya television network that found 71% of Arabs are uninterested in the peace process. But professing a lack of interest in a diplomatic solution is not the same thing as failing to care about the conflict altogether. It’s entirely possible -- and the more likely scenario, in my opinion -- that many Arabs have lost interest in negotiations but still care deeply about the plight of the Palestinians.
In fact, James Zogby of the Arab American Institute affirms that this is the case. In a blog appearing in The Huffington Post, he argues that Arab public opinion “remains riveted” on the Palestinian cause. Indeed, polling for Zogby’s upcoming book finds that “the issue of Palestine and the rights of the Palestinians are priority concerns for Arabs from Morocco to the Arab Gulf States.”
So why the apparent apathy to diplomacy? The very article that Karsh links to in order to cite the Al-Arabiyya statistic explains that Arabs are “sick of waiting” and “too tired” of the peace process, currently stalled at the so-called proximity talks stage, because it has failed to produce results for the Palestinians. In other words, Arabs aren’t interested in negotiations because they're pessimistic about their effectiveness. This is hardly grounds for thinking they don’t care about the conflict at all.
From his flawed interpretation of the poll, Karsh then moves on to Arab regimes’ mistreatment of the Palestinians. He goes through the historical record, selecting cases -- like Jordan's slaughtering of Palestinians in the Black September of 1970 and Kuwait’s expulsion of Palestinians after the first Gulf War -- in which Arab states have added to the Palestinians’ misery. But governments acting in their self-interest, at the expense of human rights, is hardly a revelation. And Karsh should know that Arab regimes, autocratic as they are, do not represent their people’s desires.
Karsh’s conclusion from the misread poll and selective reading of history is that isolation will cause Palestinians to become more amenable to peace. He ends his piece with this prediction:
The sooner the Palestinians recognize that their cause is theirs alone, the sooner they are likely to make peace with the existence of the State of Israel and to understand the need for a negotiated settlement.
There are so many assumptions in this statement, it’s hard to know where to start. Leaving aside the most glaring one that Palestinians are solely to blame for the lack of peace, let’s focus on the assumption that they'll be more inclined to negotiate if they don't have allies. Karsh implies that isolation will weaken the Palestinians’ position, convincing them to accept Israel and begin negotiations again. But he provides no evidence to think that this will happen. And, in reality, it's more probable that the opposite will happen -- that a lack of international, and especially Arab, support will make reaching a peace agreement much less likely. Without Arab mediation, it would be enormously difficult to reconcile Fatah's and Hamas's differences, leaving the Palestinians divided. As the past few years of internecine conflict has shown, the Palestinians aren't in any position to negotiate with Israel.
Further, the example of Hamas shows what happens to a group that is isolated. By all accounts, the siege on Gaza -- which isolated Gazans not just from other Palestinians and Arabs but from the entire world -- has strengthened Hamas and made Gazans more vindictive of Israel. Isolation tends to radicalize, not moderate, again making peace more difficult.
With evidence that is woefully misinterpreted and an unsupported conclusion, it makes you wonder how Karsh's piece made it past the NY Times' editorial desk.

Recognizing the importance of youth, especially in the Arab world where they comprise upwards of 60% of the population, the Brookings Doha Center, a project of the Saban Center for Middle East Policy at the Brookings Institution, has launched an essay contest for young Arabs. Here are the details:
-- You must be between 20-30 years-old to apply.
-- You must be a citizen of, and reside in, one of the 22 nations of the Arab League.
-- The essay must be between 2,500-3,000 words (in English) on the following topic:
“What do you consider the most important political, economic, or social change that would create a better life for your country's citizens? Please suggest policy recommendations that your government can take to help bring this change about.”
-- The first place winner will receive $2,000, the runner up $1,000, and honorable mention(s) $500.
-- The deadline is December 1, 2010.
For more information, be sure to check out Brookings' website. Good luck!
WASHINGTON – Nearly eight years after he denounced what he called a “dumb war” in Iraq and nearly two years after he won the White House promising to end it, President Obama on Monday plans to mark the formal end of the combat mission there.
While most public attention these past months has focused on Mr. Obama’s expansive and hotly disputed domestic agenda, the military has quietly been making progress toward the goal that first animated his campaign for the presidency: pulling out of Iraq.
By the end of this month, in accordance with the strategy Mr. Obama put in place after taking office, the American force in Iraq will have shrunk from 144,000 to just 50,000 troops. The remaining “advise and assist” brigades will officially focus on supporting and training Iraqi security forces, protecting American personnel and facilities and mounting counterterrorism operations. Those 50,000 troops are due to leave by the end of 2011.
“As a candidate for president, I pledged to bring the war in Iraq to a responsible end,” Mr. Obama says in remarks prepared for delivery Monday to the Disabled American Veterans in Atlanta. “Shortly after taking office, I announced our new strategy for Iraq and for a transition to full Iraqi responsibility. And I made it clear that by August 31, 2010, America’s combat mission in Iraq would end. And that is exactly what we are doing – as promised, on schedule.”
Mr. Obama’s planned appearance before the veterans group will be the first of several similar events in coming weeks to draw attention to the transition in Iraq. While he has gone months without mentioning the war much in public as he focused on tightening regulation of the financial industry and stopping the oil spill in the Gulf of Mexico, the president is now trying to remind Americans of one of his most important, if largely unheralded decisions.
The high-level public focus on Iraq appears aimed at least in part at blunting some of the growing frustration, particularly among his liberal base, over the struggling war in Afghanistan. The president essentially is arguing to skeptics in the public and in Congress that he is bringing at least one war to a conclusion and can do so with another eventually as well.
A fact sheet prepared by the White House, for instance, pointedly notes that even with his troop buildup in Afghanistan, the drawdown in Iraq means that the total number of uniformed Americans in the two countries will have dropped from 177,000 when he took office to about 146,000 by the end of August.
But with the Afghan conflict now the longest-running war in American history and casualties rising in July to their highest level since it began nearly nine years ago, it may be hard for Mr. Obama to offset the growing anxiety about one war by claiming success in another. In the House, 102 Democrats voted last week against a $59 billion spending bill to pay for the two wars, 70 more than voted against a similar measure last year.
The replacement of the commanding general in Afghanistan and the publication byWikileaks of tens of thousands of secret U.S. military reports have focused attention on the struggles in turning around the war. The number of troops in Afghanistan has tripled since Mr. Obama took office but he has ordered that some of them begin pulling out by July 2011.
The tension over that deadline was evident on a talk show on Sunday, when SpeakerNancy Pelosi and Defense Secretary Robert M. Gates outlined starkly different ideas of what they hope or anticipate will happen next summer. Just last month, Vice PresidentJoseph R. Biden Jr. played down the July 2011 start of a withdrawal, saying it could mean pulling out “as few as a couple thousand troops.”
Ms. Pelosi made clear she found that unsatisfactory. “I hope it is more than that,” she said on “This Week” on ABC. “I know it’s not going to be turn out the lights and let’s all go home on one day. But I do think the American people expect it to be somewhere between that and a few thousand troops.”
But Mr. Gates, appearing on the same program, said he hopes to limit any troop pullout at first. “My personal opinion is that drawdowns early on will be of fairly limited numbers,” he said.
With Iraq, Mr. Obama has stuck to his withdrawal schedule despite changing conditions on the ground. He promised during the campaign to pull out combat forces within 16 months. But after taking office he extended that to 19 months to give the Iraqis enough time to hold a new election, assemble a fresh government and get through a transition with the security of a robust American force.
Instead, the election that was supposed to be held in December did not take place until March and the vote was so close that Iraqi political leaders are still deadlocked over forming a new government nearly five months later and no resolution is in sight. There are also lingering problems, like a crippled electrical infrastructure that leaves many Iraqis often without power.
Some critics have said Mr. Obama ought to slow down the drawdown to make sure insurgents cannot take advantage of the current political confusion.
But White House officials said they believe it is safe to stick to the original timetable because the caretaker government has proved effective at maintaining security despite the political stalemate. Moreover, they note that the 50,000 American troops that will remain constitute a powerful force in their own right, capable of handling various contingencies.
In excerpts of his Georgia speech released by the White House, Mr. Obama hails the improved security in Iraq, without mentioning that he opposed the troop buildup ordered in 2007 by his predecessor, President George W. Bush, that along with a strategy change is credited by many with turning the war around. Mr. Obama has now assigned the leader of that surge, Gen. David H. Petraeus, to take command of the troop buildup in Afghanistan.
“Today, even as terrorists try to derail Iraq’s progress, because of the sacrifices of our troops and their Iraqi partners, violence in Iraq continues to be near the lowest it’s been in years,” Mr. Obama says in the prepared remarks. But he cautions that the fighting is not over: “There are still those with bombs and bullets who will try to stop Iraq’s progress. The hard truth is we have not seen the end of American sacrifice in Iraq.”
Mr. Obama plans to use the speech to straddle the longstanding domestic divide over the Iraq war by embracing the accomplishments of American troops. “Our nation has had vigorous debates about the Iraq war,” he says. “There are patriots who supported going to war, and patriots who opposed it. But there has never been any daylight between us when it comes to supporting the more than 1 million Americans in uniform who have served in Iraq – far more than any conflict since Vietnam.” nytimes.com
1. Thank you Mr. Benkhaled for granting us this interview. First, would you please introduce yourself?
I am director of the website of the Movement for a Society of Peace [2] (MSP) in Algeria. I manage a certain number of online media projects. Currently, I’m working to launch a website “Dzayn.com” to assist Internet users in overcoming the failures that they face in their work. I am a specialist in new media, the first such expert on the subject in Algeria.
2. I read on the Internet that you are an active blogger and that you write for several magazines and newspapers. Could you please tell us what blogging represents for you?
Personally, blogging is the most important part of my work since I use electronic media to promote the ideology of my party. These are ideologies that preach democracy in grand fashion; that expand the audiovisual domain and push to eradicate corruption. I often use Facebook and I especially blog on the site that I oversee.
3. What led you to start blogging? And what did blogging bring for you?
Blogging is a new method to diffuse human values that each citizen of the world strives to achieve. It’s a means of instant communications with visitors of blogs, Facebook or even Twitter. It is also very interactive, you can quickly learn the opinions of other uses from their commentaries. The digital support also allows me to promote my ideas and fight for the causes I believe in.
4. What themes do you focus on? Do you touch on all subjects or rather devote yourself uniquely to human rights and political causes?
I focus especially on political subjects that youth are avoiding today. I also write on the positions of my party, sometimes critically, sometimes in support, and sometimes soliciting reactions from my friends on Facebook or from other visitors to the site. Of course I explore other subjects as well, such as public liberties, democracy in Algeria…etc. It is inconceivable to require people to adopt a specific region or to punish them for their political convictions; let’s try to move past prejudices to create a democratic country where freedoms are respected.
5. Do you use social networks like blogging, Twitter or Facebook to support the causes of your party Harakat Mudjtamaa Silm?
It was clear when I signed up for the MSP website in early 2007 that I did not have much success and I gradually began to focus on Facebook to mobilize party sympathizers. In fact, I gathered them and launched a project called “electronic activism.” Hundreds of online activists, whether through Twitter or Facebook and other social networks, can change public opinion in an enormous way. Finally, I allow site visitors to leave comments using their Facebook account, which was a great experience. I try to use digital media tools to their maximum benefit to promote the ideas and positions of the movement.
6. Are you a member of a blogging association?
Yes, I am a member of the Algerian network of bloggers and a founding member of the Arab network for the Internet freedom.
7. Could you give an estimate of the approximate number of bloggers in your country?
Blogging is still a recent phenomenon in Algeria; we still can’t know the number of bloggers or most popular blogs. We are working to convince young people of the value of blogging to write about topics affecting their political and social lives, and that they don’t have to limit their interest to subjects that do not have any potential to change their daily lives.
8. Describe the Algerian blogging sphere. Is it an active environment in your opinion?
Not at all, as I said earlier. Blogging is not very significant in Algeria. I’m speaking of social and political blogging and not about blogging on sports, which receives much attention on blogs or Facebook.
9. How do you see the future of blogging in Algeria and the Arab world ?
I think that in Algeria, we are trending little by little towards online blogging since Algeria offers a reasonable Internet connection compared to other Arab countries and does not practice censorship or restrict bloggers, permitting a certain freedom of expression. All of this demonstrates that we are moving towards a new “digital generation” that will make blogs a universe in their own right.
In the Arab world, the Egyptian experience is groundbreaking and warrants study. Egyptians have created political parties on the Internet that are sometimes stronger and more influential than real parties…Moroccan bloggers were also able to create a very influential blogging association, same for Lebanese. Still, blogging in the Arab world needs more guidance and support.

If you’ve been following the debate over the building of a mosque near Ground Zero in New York City, you most likely will have heard a thing or two about Saudi Arabia’s intolerance of non-Muslims.
Opponents of the plan have been arguing that Muslims shouldn’t be allowed to build the mosque because Saudi Arabia does not allow the construction of non-Muslim religious sites. For example, Newt Gingrich, the former Speaker of the House of Representatives, recently came out against the mosque, to be called Cordoba House, on these exact grounds. A statement published on his website on July 21 begins “There should be no mosque near Ground Zero in New York so long as there are no churches or synagogues in Saudi Arabia.” Gingrich then proceeds to question the sincerity behind the name of the mosque and its sources of funding, but his central point is that Muslims are practicing double standards. Midway through the statement, he returns again to Saudi Arabia and points out indignantly that “no Christian or Jew can even enter Mecca.”
Gingrich and his conservative Christian ilk are not alone in demanding that the Saudis reciprocate religious tolerance before the mosque is given a green light. At protests organized last month in NYC against the proposed mosque, signs, presumably held by Jews, could be spotted that stated “You can build a mosque at Ground Zero when we can build a synagogue in Mecca.” Another protester held a placard that stated “Build this Mosque… Right After a Cathedral in Riyadh is Complete.” And, in the comments section of newspaper articles discussing the mosque controversy, at least one commentator can be counted on to bring up the Saudi ban. For instance, in a July 20th article in the New York Times, a commentator asks rhetorically “How many churches are there in Mecca, how many in Madina, how many in the whole of Saudi Arabia?” Though not the most popular, the comment was recommended by 67 people.
Thus, it seems fair to say that those opposing the mosque find the lack of reciprocity on the part of Muslims, represented by Saudi Arabia in their eyes, a valid argument.
Fortunately, though, most Americans understand that first amendment rights are just that – rights, not bargaining tokens. The Manhattan Community Board approved plans to build the mosque in a 29-1 vote two months ago. And, NYC mayor Michael Bloomberg has defended the mosque in the face of mounting criticism, calling opposition to it "un-American" and "against what the nation stands for."
But beyond the un-Americaness of qualifying freedom of religion, the analogy of mosques in New York to churches in Saudi Arabia is wrong on two other grounds that opponents of the mosque have missed.
First of all, the call for reciprocity might make sense if the people who want to build the mosque and pray there are Saudi government officials. After all, it is the Saudi government – not ordinary Muslims – whose intolerance of other religions, not to mention of Shia Islam, is the reason there isn’t “a cathedral in Riyadh.” Although the Cordoba Initiative, the organization that has raised $100 million to build the mosque, has not revealed its sources of funding, there is no doubt that the Muslims who will pray at Cordoba House are Americans, including African-Americans, and immigrants from around the world who have made New York their home. In fact, only a tiny sliver of them are likely to be from Saudi Arabia, as Saudis are a minority among Arabs, who are in turn a minority among Muslims. It is wrong – and unfair – to hold Muslims in NYC responsible for the policies of a country that, beyond visiting once to make pilgrimage to Mecca and Medina (one of the pillars of Islam), they probably have nothing to do with.
Second, there is a verse in the Qur’an, which Muslims take to be the word of God, that bars non-Muslims from entering Mecca (Ch. 9, Verse 28). Over time, scholars have interpreted the verse to include Medina as well. Presumably, the purpose of the ban is to preserve the sanctity of, as well as Muslim control over, the two holy cities. Thus, NYC is not the equivalent of Mecca because it is not sacred ground. The divine injunction against non-Muslims entering the two holy cities does not, of course, excuse Saudi Arabia's persecution of religious minorities and failure to allow non-Muslims to build places of worship elsewhere in the kingdom. But it does explain why there isn’t “a synagogue in Mecca.” Before someone points out that this exclusivity is a sign of Islam’s intolerance, let’s keep in mind that the concept of preserving certain land for certain people exists in other religions as well. The most obvious example of promised land is Israel, not Mecca.
The failure of Americans to take these two points into account is indicative of a tendency to treat Muslims as a monolith and a wider ignorance of Islam. Hopefully, the first amendment will be sufficient to deter opponents from taking legal action against the Cordoba Initiative and will allow the mosque to be built. Afterwards, Cordoba House’s congregation should take it upon themselves educate New Yorkers – and Americans in general – about Islam and show them the diversity of the Muslim-American community.

It's official: Facebook is on its way to becoming a continent.
This week the social networking website announced that it has registered its 500 millionth user. While it’s difficult to say how many people actually use the accounts they’ve created and how often, the number of people who have bothered to sign up – half a billion! – is a striking milestone nonetheless. To give you a better sense of how astronomical that figure is, consider the following facts:
- There are more people on Facebook than there are in the United State, Russia, and England combined.
- There are almost as many people on Facebook as the number of people who speak the English language. More people use Facebook than speak Spanish.
- There are more Facebook accounts than the number of newspapers printed daily around the world.
If you have any more fun facts about how large 500 million is, feel free to post them here.
Nasr Abu Zayd, the liberal Egyptian scholar whose marriage was annulled against his (and his wife’s) wishes 15 years ago, passed away last week. Abu Zayd’s “crime” had been calling for an interpretation of the Qu’ran in its historical and cultural context. This outraged intolerant Islamists, who brought a lawsuit against him on the grounds that he is an apostate and therefore cannot remain married to a Muslim woman. The court agreed, causing Abu Zayd to flee to Europe. The rest is, sadly, history.
One of the most insightful articles on Abu Zayd’s death is by Brian Whitaker of the Guardian. In the aptly titled commentary “Divorcing Fundamentalism,” Whitaker eulogizes Abu Zayd by drawing on some of his conversations with the scholar a few years ago about dealing with Islamists. Abu Zayd’s remarks are still very timely and present an approach that people in the West and moderate Muslims can use to challenge manifestations of Islamism that they abhor, including the niqab and terrorism. About Abu Zayd, Whitaker writes:
A recent report released by Spot On Public Relations, a Dubai-based marketing company, found that the number of Facebook accounts in the Middle East and North Africa has grown to about 15 million, one million more than the copies of newspapers printed daily in the region. Indeed, citizens in the MENA region are increasingly turning to new media tools like Facebook to not only network with friends, but also to gather information, share ideas, and initiate collective action.
In response to this growing regional trend, the Aswat team launched a series of training sessions on using new media technology. Aswat is a multi-lingual website that provides users from across the MENA region with access to quality resources and an unrestricted space to engage in dialogue and raise awareness about issues. The training sessions were led by Joelle Jackson, the manager of Aswat, and Mohamed Najem, co-founder of the Social New Media Exchange, a company based in Lebanon that trains civil society groups in using the internet strategically to promote social change.
The Aswat team held the initial new media training session in Morocco in March. The second session was held in Kuwait from May 18 to 19, the third in Jordan from May 22 to 23, and the last in Lebanon from June 8 to 9. Twenty Saudis and Kuwaitis – five municipal council members and 15 women activists – participated in the workshops in Kuwait City. Ten women activists from the Jordanian network Women Helping Women attended the workshops in Amman, and 11 activists from various Lebanese NGOs participated in the sessions in Beirut.
During the workshops, Najem and Jackson introduced the groups to Web 2.0 technology, including social networking platforms like Facebook, Twitter, and blogs. Najem also led participants through demonstrations of websites such as Delicious, Flickr and Youtube and Google applications including e-mail, groups and documents. He discussed the advantages and disadvantages of these tools, as well as possible ways to use them for advocacy. Jackson gave a presentation on the Aswat portal and invited the participants to join its online groups and blog on the website. Following the presentation, Jordanian participants created a video as part of an exercise, describing what Aswat means to them.
All of the groups noted that they benefited greatly from the training and planned to use new media tools in their work in the future. Beishet al-Matrafi, the deputy chairman of the Mecca municipal council in Saudi Arabia, commented that he “will be closer to citizens through new media tools and will blog to show them the municipal council’s activities and accomplishments.” Another participant, Dima Wehbi of the Lebanese Physical Handicapped Union, also plans to make use of blogs. She said “since the LPHU’s new website isn’t ready yet, we will create a blog as an alternative to serve our purpose in the meantime.” Irris Jarrar, a Jordanian participant, said “I learned how to form groups on Facebook and use Twitter and Delicious and will use them in the scope of my work as a radio broadcaster.”
A recent article that was in Automotive News reports that when it comes to auto dealers, women in auto sales may be just the recipe needed to increase the bottom line. The traditional preponderance of male salespeople in the auto sales industry created a "testosterone barrier" that may have been appropriate when purchasing decisions in American households were made mostly by the husband. However, today's sales figures show there is an almost complete shift toward women making more household purchasing decisions. This holds true when it comes to auto buying, hence more auto dealers have welcomed women in auto sales in order to best serve today's market.
Article Source: Women in auto sales - Smashing the testosterone barrier by Car Deal Expert
Women in auto sales make for a friendlier sales environment
Automotive News uses the example of Cindy Monson of White Bear Lake, Minn., in its analysis of women in auto sales. Monson had a successful sales career that was in consumer electronics, but wanted a new challenge with the potential for greater reward. She decided to pursue auto sales. Her husband Vince discouraged Cindy from the high-pressure, male-dominated world of cutthroat sales. The dealership them switched to a no haggle, one price sales model.Cindy was prepared to take on the competition before, even if the constant sales crush was less than desirable. She thought the no haggle environment was appealing.
Low pressure and also high on fun and repeat business
Cindy found that the world of pressure and bait-and-switch that previously characterized automotive sales as a whole has gradually faded away. "I pride myself on repeats," she explained to Automotive News. And Monson has had around 400 of them over her successful 12-year- career at Polar Honda Mazda in White Bear Lake. That is because of the new atmosphere in auto showrooms across America, although much change still needs to occur.
If it is true that women buy more than half of all new cars and that at least 80 percent of all automotive purchasing decisions are made by women, then auto dealers should take notice. Dealerships like Leona Kenney's 2nd Chance Auto Sales in Ottawa, Ontario, have gone so far as to credit a "Women Certified" brand of auto sales, and it makes a great deal of sense. Consumers who hold the buying power should be well-served.
Read more on this topic here
Automotive News
autonews.com/article/20100622/BLOG14/100629982/-1 (subscription required after first view)
On a dealership being "Women Certified"
youtube.com/watch?v=eC4dtysWQEQ